Press & Media
Media & Press
Press & Media
American Heroes Apparel is the first responder family brand built on pride, purpose, and the belief that those who serve — and those who love them — deserve to be honored. We welcome press inquiries, partnership opportunities, and media coverage.
Brand Overview
American Heroes Apparel is a purpose-driven e-commerce brand dedicated to honoring the families of America’s first responders and service members. We design and produce premium apparel and lifestyle products that let proud spouses, parents, and supporters wear their love for the people who serve.
Industry
First Responder & Military Family Apparel
Headquarters
United States
Product Line
The Proud Collection
Mission
Honor the families behind the badge, hose, and uniform
What We Stand For
Our Proud Collection spans all six service lines — each represented by a distinct Thin Line color that carries deep meaning for the communities it represents.
Thin Blue Line
Honoring law enforcement officers and their families.
Thin Red Line
Honoring firefighters and the families who wait for them.
Thin White Line
Honoring EMS professionals and paramedic families.
Thin Green Line
Honoring military service members and their loved ones.
Thin Silver Line
Honoring corrections officers and their families.
Thin Gold Line
Honoring dispatchers — the first of the first responders.
Media Kit & Brand Assets
We make it easy for journalists, bloggers, and content creators to cover our story accurately. The following assets are available upon request via the press inquiry form below.
Logo Files
High-resolution PNG and SVG formats in light and dark versions.
Product Photography
Professional product images from the Proud Collection for editorial use.
Brand Guidelines
Color palette, typography, and usage rules for accurate brand representation.
Company Backgrounder
One-page overview of our mission, product line, and the communities we serve.
Press Inquiries
Are you a journalist, podcaster, blogger, or content creator covering first responder culture, patriotic brands, or military families? We would love to connect. Fill out the form below and our team will respond within 1 – 2 business days.
Please include your outlet name, audience size or reach, and a brief description of your story or coverage angle in the comment field. This helps us prepare the most relevant assets and talking points for you.
Press FAQs
Who founded American Heroes Apparel and what is the story behind the brand?
American Heroes Apparel was founded on a simple but deeply personal belief: the families behind our first responders and service members deserve to wear their pride loudly. The brand was built to give every proud spouse, parent, sibling, and supporter a way to honor the heroes in their lives — across all six service lines: police, fire, EMS, military, corrections, and dispatch.
What makes American Heroes Apparel different from other patriotic apparel brands?
We are not a generic patriotic apparel store. Every product in the Proud Collection is specifically designed for the family members of people who serve — not just generic flag prints. Our designs speak directly to the proud wife of a police officer, the dad of a paramedic, the mom of a soldier. That specificity is what sets us apart and what drives deep loyalty from our customers.
Does American Heroes Apparel give back to first responder causes?
Yes. A portion of our proceeds supports first responder community causes. Giving back is woven into the foundation of the brand — when customers purchase from us, they are not just buying apparel. They are contributing to a community that shows up for the people who show up for all of us.
Are product samples or gifting opportunities available for editorial coverage?
We evaluate gifting and sampling requests on a case-by-case basis for qualified editorial coverage. Please submit your inquiry through the press form above and include your publication, platform, or channel details. Our team will follow up with next steps.
How quickly will you respond to a press inquiry?
We respond to all press inquiries within 1 – 2 business days. For time-sensitive coverage requests, please note your deadline in the comment field and we will prioritize accordingly.
Ready to Tell Our Story?
We are proud of what we have built and even prouder of the community we serve. If you are covering first responder culture, family pride, or American-made brands with a mission — we want to be part of your story.
American Heroes Apparel — Together As One